Ender's Game

Ender's Game 

Over the weekend I decided to watch the new film called 'Ender's Game' which was released on October 25th 2013. 

It is about a hostile alien race called the Formics which have attacked Earth, to beat these aliens the International Military are training only the best young minds to find the future Commander of an army which they intend to build to beat the aliens. A young boy called Ender Wiggin, who is portrayed as a shy but strategically brilliant boy,who is unusually gifted and is sentto an advanced military academy in outer space to prepare for a future alien invasion. Arriving at Battle School, he quickly learns and masters increasingly challenges and simulations, distinguishing himself and earning respect amongst his peers. 

Ender is soon ordained by the General Commander as the military's next great hope resulting in his promotion to Command School, once he is there he is trained by the Mazer Rackham himself to lead his fellow soldiers into epic battle that will determine the future of Earth and save the human race.

Ender's Game is a 2013 American film based on the military science fiction novel by Orson Scott Card, directed by Gavin Hood. The Genre to this film is Action, Adventure and Sci-Fi. This shows to be portrayed to young teens, as it is imaged as a video game, this makes it interesting as children in the 21st century are crazy about games, this is known by all the games which are played online, social networks, on iPhone's, androids and all the other gaming gadgets which are sold in shops around the world. Also there is some sort of violence in the context however it is shown to be fun and put in as a world of practice(Battle school)

Ender's Game Partnered with Audi to bring the Audi fleet shuttle quattro in to the motion pictures, they used many ways to market the film such as the partnership with ICEE included releasing two limited time flavours; Battle School Blastberry and Orbital Orange, along with a 'Train Like An Astronaut' sweepstakes. they also have may other ways they marketed it such as giving away t-shirts and offered holidays also things like private screening and photo booth backgrounds from Ender's Game.